Personalization is the process of tailoring marketing messages, content, products, and experiences to meet the individual preferences, behaviors, and needs of customers. By leveraging data such as past purchases, browsing history, and demographic information, businesses can create more relevant and engaging interactions that resonate with each customer. Personalization can be applied across various channels, including email marketing, website content, product recommendations, and advertising. The goal of personalization is to enhance the customer experience, increase engagement, and drive conversions by delivering content that feels uniquely relevant to each customer. Effective personalization can lead to stronger customer relationships and increased brand loyalty.