Outbound marketing is a traditional approach where businesses initiate contact with potential customers through direct and often interruptive methods such as television commercials, print ads, cold calling, and email blasts. This strategy pushes messages to a broad audience, hoping to capture the attention of prospects who might be interested in the product or service. While it can be effective for brand awareness and reaching a large audience quickly, outbound marketing is often seen as less targeted and more expensive compared to inbound marketing. However, it remains a valuable component of a comprehensive marketing strategy when used in conjunction with more targeted efforts.