Integrated Marketing Communications (IMC) is the practice of coordinating and integrating all marketing communication tools, channels, and messages to provide a consistent brand experience across all customer touchpoints. IMC ensures that all forms of communication and messages are carefully linked together, including advertising, public relations, sales promotion, direct marketing, and social media. The goal is to create a unified brand message that resonates with the target audience, builds brand equity, and drives customer loyalty. By aligning messaging and strategies, businesses can maximize the effectiveness of their marketing efforts and achieve greater impact.