Influencer marketing is a strategy that involves partnering with individuals who have a significant following on social media or other platforms to promote a brand, product, or service. Influencers, who are often seen as experts or trendsetters in their niche, can sway the opinions and purchasing decisions of their audience. By collaborating with influencers, brands can tap into their credibility and reach to connect with potential customers in a more authentic and relatable way. Influencer marketing can take various forms, including sponsored posts, product reviews, and social media takeovers. It is particularly effective for reaching specific target audiences and building brand awareness.