Event marketing is the process of planning, organizing, and executing live or virtual events with the goal of promoting a brand, product, or service. Events can range from trade shows, conferences, and product launches to webinars, workshops, and networking events. Event marketing allows companies to engage directly with their target audience, build relationships, generate leads, and showcase their offerings in a memorable way. By creating interactive and immersive experiences, businesses can strengthen brand recognition, foster customer loyalty, and drive sales. Successful event marketing requires careful planning, clear objectives, and effective promotion to maximize impact.