The customer journey refers to the complete series of interactions and experiences a customer has with a brand from the initial point of contact to post-purchase. It includes every stage of the buying process, typically divided into awareness, consideration, decision, and post-purchase phases. During the journey, a customer may interact with various touchpoints, such as social media, websites, advertisements, customer service, and in-store experiences. Understanding the customer journey is vital for businesses to create seamless, positive experiences that guide customers toward making a purchase and encourage ongoing loyalty. Mapping the journey helps identify areas for improvement and opportunities to enhance customer satisfaction.