Customer advocacy refers to the actions and behaviors of loyal customers who actively promote and support a brand, product, or service to others. These customers, often referred to as brand advocates, willingly share their positive experiences, recommend the brand to friends and family, and defend it against negative feedback. Customer advocacy is highly valuable for businesses, as it can lead to increased word-of-mouth referrals, enhanced brand reputation, and reduced marketing costs. Companies can encourage customer advocacy by consistently delivering exceptional products and services, engaging with customers, and creating programs that reward and recognize advocates for their loyalty and support.