Experiential marketing, also known as engagement marketing, is a strategy that creates immersive, interactive experiences for consumers to engage with a brand in a memorable and meaningful way. Rather than focusing on traditional advertising, experiential marketing aims to create live experiences, such as events, pop-up shops, product demonstrations, and interactive installations, that allow consumers to connect with the brand on a personal level. These experiences are designed to evoke emotions, build brand affinity, and encourage word-of-mouth sharing. Experiential marketing is particularly effective in creating lasting impressions and fostering deep emotional connections between the brand and its audience.