Omnichannel marketing is a strategy that integrates and coordinates a brand’s communication and customer experience across multiple channels, both online and offline, to create a seamless and cohesive experience for the customer. Whether a customer interacts with the brand via a website, mobile app, social media, email, or in-store, the messaging, branding, and user experience are consistent and connected. The goal of omnichannel marketing is to provide a unified and personalized experience that meets customers where they are, making it easy for them to engage with the brand and make purchases regardless of the channel. This approach helps businesses build stronger relationships with customers, increase engagement, and drive sales.