Sponsorship is a marketing strategy where a company provides financial or in-kind support to an event, organization, or individual in exchange for brand exposure and association. Sponsorships are often used in sports, entertainment, and community events to increase brand visibility, enhance reputation, and connect with specific target audiences. In return for their support, sponsors typically receive benefits such as logo placement, media coverage, and opportunities to engage with attendees. Sponsorships can be a powerful tool for building brand awareness, demonstrating corporate social responsibility, and establishing credibility in the market.