Public Relations (PR) is the practice of managing and disseminating information from an organization to the public in order to shape and maintain a positive image. PR involves building relationships with media outlets, influencers, and the public to promote favorable coverage, manage reputational risks, and respond to crises. PR activities include press releases, media interviews, event sponsorships, and social media engagement. Effective PR strategies help build brand credibility, foster trust, and create goodwill among the target audience, which can lead to increased brand loyalty and long-term business success.