A Call to Action (CTA) is a prompt or instruction that encourages the audience to take a specific action, such as clicking a link, signing up for a newsletter, making a purchase, or downloading a resource. CTAs are commonly found in marketing materials, including websites, emails, social media posts, and advertisements. A well-crafted CTA is clear, compelling, and action-oriented, often using persuasive language to motivate the audience to act immediately. Effective CTAs are crucial for driving conversions and guiding potential customers through the sales funnel.