Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The goal is to drive profitable customer actions by providing information, entertainment, or insights that meet the needs of potential customers. Content marketing can take various forms, including blog posts, videos, infographics, podcasts, and social media updates. By offering high-quality content, businesses can build trust, establish authority, and nurture relationships with their audience. Effective content marketing helps generate leads, boost brand awareness, and support overall marketing efforts by keeping the brand top-of-mind.