Brand awareness is the extent to which consumers are familiar with a brand and can recognize it by its name, logo, or other defining features. High brand awareness means that a brand is well-known and easily identifiable within its target market. Building brand awareness is a key objective in marketing, as it helps establish trust, attract new customers, and differentiate the brand from competitors. Strategies for increasing brand awareness include advertising, social media, public relations, and content marketing. Strong brand awareness is the foundation for customer loyalty and long-term business success.