Lead generation is the process of identifying and attracting potential customers who have shown interest in a company’s products or services. This process typically involves capturing contact information through forms, landing pages, or other means in exchange for valuable content or offers. Effective lead generation strategies leverage a mix of inbound and outbound marketing techniques, such as SEO, content marketing, social media, and email marketing. Once leads are generated, they can be nurtured through targeted campaigns until they are ready to make a purchase. Successful lead generation is crucial for maintaining a steady flow of prospects and driving business growth.