Inbound marketing is a customer-centric strategy focused on attracting, engaging, and delighting potential customers through valuable content and experiences tailored to their needs. Unlike traditional outbound marketing, which pushes messages out to a wide audience, inbound marketing draws customers in by offering solutions to their problems through blog posts, social media, SEO, and other content-driven methods. The goal is to build trust and establish long-term relationships, converting visitors into leads and leads into customers. Inbound marketing is often more cost-effective and sustainable, as it aligns with the natural buying process and fosters brand loyalty.