A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch and promote a new product or service to the market. It encompasses the target audience, marketing channels, pricing, sales approach, and positioning, all aimed at achieving a successful product introduction and maximizing revenue. A GTM strategy involves coordinating efforts across marketing, sales, and product teams to ensure alignment and effective execution. It’s essential for minimizing risks associated with product launches, optimizing resource allocation, and accelerating time-to-market, ensuring the product meets the needs of its intended customers.