Market positioning is the strategic process of establishing a brand or product in the minds of consumers relative to competitors. It involves defining how a product is distinct in terms of its attributes, benefits, and value, and how it meets the needs of a target audience better than alternatives. Effective positioning creates a unique place in the market, making the product more appealing to its intended customers. It is often articulated through a positioning statement, which outlines the brand’s promise and differentiates it from competitors. Consistent positioning helps build brand identity, customer loyalty, and competitive advantage.