Brand loyalty is the tendency of customers to continue buying the same brand’s products or services over time, rather than switching to competitors. It reflects a deep connection and trust in the brand, often leading to repeat purchases, positive word-of-mouth, and resistance to marketing efforts from rival brands. High brand loyalty is a valuable asset for companies as it contributes to steady revenue, reduces customer acquisition costs, and enhances brand reputation. It’s typically nurtured through consistent product quality, positive customer experiences, and strong emotional bonds formed through branding and marketing efforts.