A target audience refers to the specific group of people a business aims to reach with its products, services, or marketing messages. This group is identified based on various demographic, psychographic, geographic, and behavioral factors such as age, gender, location, income level, interests, and buying behavior. Understanding the target audience is crucial for tailoring marketing efforts, ensuring that messages resonate with the people most likely to be interested in what the company offers. By focusing on a well-defined target audience, businesses can allocate their resources more efficiently and create more effective, relevant, and personalized campaigns that drive better results.