Branding is the strategic process of creating a unique identity for a product, service, or organization that resonates with its target audience. It encompasses the development of a brand’s name, logo, visual elements, and messaging, all of which contribute to the overall perception of the brand in the marketplace. Effective branding differentiates a product from its competitors, fosters trust and loyalty among customers, and helps build a recognizable and consistent image across all marketing channels. It’s not just about aesthetics but also about the emotional connection and value a brand conveys, influencing customer behavior and loyalty.